Human at the core. Intelligent by design.
A focused 20-minute call to find what’s out of sync and what to fix first.
Human at the core. Intelligent by design.
The signs show up quietly, but fast.
Message no longer reflects who you are
Visuals feel inconsistent or outdated
AI feels overwhelming or unsafe to integrate
The gap grows between where you are where you want to lead
Most people know me for my rugby career, but I’m also a business owner and consultant. I wanted my LinkedIn presence to reflect that side of me – the entrepreneur, not just the athlete. Monica took the time to understand my journey and what we’re building with our mortgage business, and turned it into a profile that tells my story: who I am, what I stand for, and how we help people. She also helped our consultants and our business page show up in a way that feels on brand, professional and true to us. The feedback has been fantastic, and I finally feel confident that when people land on our LinkedIn pages, they see the full picture of us and our business.


Feels
Brands that win the future connect emotionally. We build brands rooted in truth, personality, and resonance.

Leads
Clarity gives direction.
Your brand becomes the leader your audience trusts and follows.

Adapts
Intelligent systems keep your brand evolving. AI makes consistency effortless without losing humanity.
When identity, messaging, and systems lag behind, the business feels heavier to run and performance suffers, even when the leader is ready for more.
After 20 years in branding, from global names like Coca-Cola, Penguin Publishing, and Suzuki to high-performing founders worldwide, I’ve seen one pattern repeat:
Leaders were growing.
But their brand stayed behind.
That is where misalignment begins:
→ Your message becomes unclear or outdated
→ Your identity feels inconsistent (even if your work is excellent)
→ Growth depends too much on you
→ and now… AI adds pressure to “keep up” without losing your human edge
So I built Brand With Attitude to bring it all back into alignment.
Human at the core. Intelligent by design.
We help you clarify who you are, lead with a brand people trust, and install intelligent systems that protect your consistency, so you can scale with confidence, not overwhelm.
Monica Visca
Global Brand Growth Strategist & Creative Director
We help you evolve your identity, your message, and your systems, so your brand not only feels like you… it grows with you.
This is branding for the new era: intelligent, aligned, and built for impact.

Brand Strategy
Find your strategic edge.

Brand Presence
Get a premium presence aligned to your the future you’re building.

Intelligent Systems
Make your brand working for you 24/7


Level 1

Brand Alignment Audit™
Fast clarity diagnostic when your brand feels misaligned.
Level 2

Authenticity Blueprint™
Positioning + messaging built for growth.
Level 3

BrandDNA 360™
Full transformation + AI Brand Clone™ System.

Watch Michelle’s MDA transformation and how we built a brand ready for global opportunities.
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